“This win isn’t just for me — it’s for the streets that raised me.”
These are the words of Odumodublvck, moments after being crowned Next Rated Artist at the 17th Headies Awards — a title once held by icons like Wizkid, Rema, and Fireboy. For Odumodu, this is more than a plaque. It’s a proclamation.
“We no dey do pop. We dey do street scriptures.”
Born Tochukwu Gbubemi Ojogwu, Odumodublvck isn’t your typical hitmaker. His sound is gritty, defiant, and steeped in the pulse of New Age Nigeria. Merging drill, hip-hop, and Igbo-rooted rhythm, he’s crafted a sonic identity that flips industry norms on their head.
Tracks like ‘Declan Rice’ and ‘Dog Eat Dog’ didn’t just chart — they challenged. They stirred conversations, turned casual listeners into cult fans, and solidified him as the face of a different kind of mainstream: raw, rooted, and unfiltered.
THE HEADIES MOMENT
Odumodublvck’s Headies victory in Atlanta wasn’t just a career milestone — it was a cultural one. Draped in defiance and dripping in gratitude, he dedicated the win to his “Abuja Boys” and the underground movement that gave him his first roar.
“I represent the underground that rose without industry cosigns. This award? It’s proof we built it brick by brick.”
Wearing his signature chest-rig, gold grills, and a defiant gaze, his Headies look wasn’t styled — it was a statement. He’s a rebel wrapped in rhythm.
THE HEADIES MOMENT
Staying grounded in a world of hype is no easy feat, but Odumodublvck walks with the weight of purpose. For him, fame isn’t the goal — legacy is. Every move he makes is rooted in his people, his city, and the culture that raised him.
His sound? It’s not just music — it’s a movement. Powered by pain, pride, and persistence, Odumodublvck’s style is raw and unapologetic. It speaks for those often unheard and reshapes the narrative of what mainstream Nigerian music can be.
From Agege to Abuja, Lagos to Atlanta, Odumodublvck is setting fire to the formula. And if his Headies win is anything to go by, this isn’t the peak — it’s just the prelude.
ODUMODUBLVCK for ACTIVEWURLDMAGAZINE
